Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. Located just outside of Pasadena, California in Irwindale, FPF boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade’s highest honor, the Sweepstakes Trophy, eighteen consecutive times.

As the only boutique builder for the Tournament of Roses parade, FPF has assembled a team of world-renowned design and floral technology experts with a proven track record of delivering award-winning floats for their clients.  Recognized for their experience in designing and building stunning parade floats that effectively communicate a client’s brand message to an audience of millions each New Year’s Day morning, Fiesta offers complete on-site parade planning, from initial consulting and planning to the finished product.

With over 35 years experience building floats, Fiesta Parade Floats President, Tim Estes has personally overseen the construction of over 500 Rose Parade floats, and maintains a hands-on role in all areas of construction, design, engineering, animation, sculpturing and decoration of each float.  Working hand-in-hand with vice president and floral director, Jim Hynd, project manager, Beverly Stansbury and world renown float designer, Raul Rodriguez, Tim’s talented team of professionals and year-round support staff surpasses all other builders in floral technology, floral application, and animation.

Fiesta Parade Floats has designed and built Rose Parade floats for a wide array of corporate, association and destination brands, including Dole, Mattel, Rain Bird Corporation, Kaiser Permanente, Subway, Lowe’s, National Association of Realtors, State of New Mexico, Anchorage Convention & Visitors Bureau, Florists’ Transworld Delivery (FTD), Smart and Final, Starbucks, Dr. Pepper, Thai Airways, Target Stores, Arco, U.S. Postal Service, AT&T, Natural Balance Pet Foods, S.C. Johnson, Las Vegas Centennial, Oklahoma Centennial, Mexico Centennial, Chinese – American Roundtable and Macy’s, to name a few.

In addition to parade floats, FPF also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include:  Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower / Garden Pavilion at the Los Angeles County Fair, Bellagio, Palazzo and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan.