Lead by 45-year floral veteran Jim Hynd, Fiesta Parade Float’s floral presentation is considered the best in the industry. Jim Hynd’s floral work has appeared on more prize-winning floats than any other designer in the history of the Rose Parade. Fiesta is known, in particular, for the attention to detail on floral presentation, as well as the arrangement of exotic organic materials used to bring the design concept to life.